Game theory – Notes from competetive strategy
I have just completed the first week of the course Competetive Strategy by Tobias Kretschmer on Coursera. If you are interested in game theory and competitive strategy, then i highly recommend the course (the first test deadline is the 22th of July). The course is free and the video lectures are of excellent quality and easy to follow. It isn’t necessary to read anything, since the video lectures cover all the theory needed to take the tests.
When I take these classes, I like to take notes. In another online class I found some note on a blog, which was very useful. Therefore I would like to share my notes too for other fellow Competitive Strategy users.
Week 1
Simultaneous games
Games consist of the following parts:
- Players
- Actions
- Rules
- Payoffs
In game theory a strategy is defined as: A player‘s plan of actions in a game, given any possible circumstances.
A dominant strategy is one that always does better than any other strategy. This has the outcome, that if a dominant strategy exist, then a rational player will always follow this strategy. If a dominant strategy exist for your rival, you know what your rival will do.
A dominated strategy is one that never does better than another strategy. With the assumption of rationality, you can rely on your rival never following a dominated strategy.
In the elimination process you remove all the dominated strategies, since they will not be followed by a rational player.
A Nash equilibrium is a combination of strategies where no player would want to deviate from their strategy.
A Nash equilibrium is not the same as a dominant strategy. A dominant strategy looks as one company in isolation, while a Nash equilibrium exist because of combined strategies.
A Nash equilibrium can contain dominant strategies, but not dominated strategies.
A Nash equilibrium does not have to contain dominant strategies.
A game does not have to contain a Nash equilibrium and can contain mere than one.
The prisoners dilemma is a concept describing the situation where all players would be better of, but where joint payoffs are not optimized, since players act in their own self interest.
Sequential games
In sequential games we can not use a matrix, but we can use a game tree instead.
Sequential games have a time element. The first decision starts the game.
Backward induction is used to solve a sequential game. This means elimination of actions at the final node and from there work forwards.
It can be important to make commitments, so rival firms believe your threats. Many threads are not credible.
Differences in simultaneous and sequential games
Simultaneous | Sequential | |
Model used | Matrix | Game Tree |
Time element | No | Yes |
Prior knowledge of rivals action | No | Yes |
Week 2
Reasons for cooperation
Competetion is not always in the companies best interest. The prisoners dilemma is an example of this.
There are two mechanisms to achieve cooperation between profit maximizing firms:
- Repeated games
- Commitment
Repeated games
The game does not happen only once, but is repeated. One player can threaten another player (If you does not behave cooperatively in this game, we will retaliate in the next game).
These kind of threats can enforce cooperation in some situations (Depends on the type of repeated games).
There are two types of repeated games:
- Finite repetition
- Infinite repetition
Finite repetition
- First consider the last stage of a game and determine the best action at this time
- With this information, determine what to do in the penultimate stage
- Continue until the best strategy for every stage of the game is found
In repeated games with finite repetition, we have the end game effect. This means that since there in the last stage of the game no longer is a threat of retaliation enforcing cooperation, then the outcome will be triggered as if a single game.
The end game effect is true for any prisoners’ dilemma with finite repetitions.
Infinite repetition
- Number of competitors
- The interest rate
- Degree of punishment
Commitment
- Aggressive commitment
- Cooperative commitment
Cooperative commitment can be done in different ways:
- Reputation building
- Self-binding commitment
- Most favored customer clause
Week 3
Complements
- Better quality of the complement
- Higher sales of the complement
Both are also beneficial for the company’s own product since they are complements.
The company can also enter the complementary market and produce the complement themself.
Producing the complement internal in the company has the following disadvantages:
-
Market for complement may be unattractive
-
Complement may require competencies the firm lacks
- Prospective customers might be put off by firm’s dominant position
- Better tailoring of complement to own product
- Quality control for complement
-
Internalisation of the positive effects of the complement on own product (Cross subsidies, Bundling, increasing Lock-In)
Cross subsideries is when a company lowers the price on one product to gain higher margins on a complementary prodruct. E.g. when Sony sells the Playstation cheap (The Playstation 3 was initially sold for less than the production cost) to profit from the complement, video games.
Bundling is when products is sold as together in a bundle for a single price.
Lock-In is when customers occur high switching cost if they choose another competing product. This means that customers are not likely to switch.
Cooperation in markets with complements
Sometimes companies can be competitors in some markets and complementors in other markets. This doesn’t remove the competetion, but it decreases it. E.g. Sony and Apple. Both manufacture music electronic devices, but Sony is also a complementor to Apple’s Music store (Since Sony publish music).
Companies with complementary products benefits from cooperation. Strategic partnerships are very important in these markets.
Strategic partnership is a powerful way of:
- institutionalizing coordination
- formalising interests
- Shared decision making
- Organisational linkages & coordination mechanisms (organisational integration)
- Joint equity ownership (economic integration)
Week 4
There are four stages in the process of planning entry:
- Attractiveness of new market entry
- Choice of market
- Choice of entry type
- Entry strategy
Choice of market
The choice of market depends on to things:
- Market attractiveness
- Entry barriers
The most commonly used tool to describe market attractiveness is Porters Five Forces.
Apart from the five forces, we also have to consider government taxation and regulation, when analyzing attractiveness.
Entry barriers are defined as:
Factors that allow incumbent firms to earn positive economic profits, while making it unprofitable for newcomers to enter the industry.
Entry barriers can be divided into to types:
- Structural entry barriers
- Strategic entry barriers
Examples of structural entry barriers:
- Restricting others the access to key resources.
- Supplier capacity
- Patens
- Having control over distribution channels
- Location (Supermarkets)
- Timing (Airlines)
- Rationing by governments (Cabs)
- Economies of scale (Minimum efficient scale and cost advantages)
- Economies og scope (cost advantages)
- Learning results in cost advantages.
- Marketing advantages (Brand loyalty, switching costs)
Examples of strategic entry barriers:
Additional sources
Wikipedia – game theory: http://en.wikipedia.org/wiki/Game_theory
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I hope you enjoyed my notes. Please leave a comment if you discover any errors.
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they are very useful and i’m waiting 4 week 4.
tnx
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Thanks Emil. Great job!!!
Related to Prisoner´s dilemma I´d rather define it as that game where
(1) both players have the same dominant strategy,
(2) but when they implement it they get lower payoffs than that would result from both not implementing it, and
(2) higher than if just one player would implement it .
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Well organised and concise. Easy to assimilate. Well done. However, your definition on Lock-in was a bit mixed up. May be a definition of switching cost will help clarify:
The costs incurred when a customer changes from one supplier or marketplace to another. The higher these costs are, the more difficult it is to execute the switch.
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Great notes, it’s really useful thanks a lot for your sharing.
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Thank you!
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Мне действительно нравится вещи,
которые вы, ребята, так мастерски делаете.
Такая великолепная работа и актуальные выдержки!
Ваш блог потрясающий Я добавил адрес
страницы в закладки! Ребята, вы крутые,
огромный респект!
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Круто! Некоторые пункты невероятно
тонко подмечены! Я ценю, что ты опубликовал эти записи и
остальные данные они очень хороши.
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Автор умело ведет разговор по вопросу этой идеи именно в данном личном блоге, я прочитал все, и в данный
момент мне также хочется прокомментировать материал.
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Вау, эту статью предложила посетителям страницы моя сестра.
Ее действительно интересует эта тема, обещаю
передать ей ваши оценки.
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Я уверен, что пост затронет всех читателей авторского и действительно очень грамотного личного блога.
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Вау, эту статью предложила читателям страницы моя сестра.
Ее действительно интересует такая актуальная
тема, думаю передать ей ваши оценки.
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Вау, эту идею предложила поклонникам страницы моя
младшая сестра. Ее действительно интересует
такая актуальная тема,
поспешу передать ей ваши комменты.
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Настало, чтобы составить парочку планов на будущее.
Я изучил этот блог и, если необходимо, хочу предложить вам
немного интересных материалов или идей.
Может быть, вы могли бы написать следующие статьи как
продолжение этой. Я желаю учиться еще материалов
об этом!
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