GlobalConnect (b-t-b)

Outsource your worries!

Second step of the GlobalConnect corporate cloud branding campaign.
Based on the insight of the CIO / IT director, always being blamed when things go south but never getting credit when things just work.
We continued down the path making this anti-hero our hero by showing the benefits of having outsourced your worries with GlobalConnect corporate cloud. The spots were placed in digital environments and supported by TV & PR. Also an analog DM with an actual 'mix tape' spread good vibes direct to specifically chosen individuals with the target group.

Services: 
Digital
Film
Strategy

Related cases