Spearhead Africa Limited Represents Tanzania in the ICOM+IN Group, the World’s Leading Independent Ad Agency Network

Spearhead Africa, has been named the first ICOM+IN agency representative in Tanzania, becoming the eighth agency member in the region. ICOM+IN is the world’s largest and broadest independent advertising and marketing communications network.

 By joining forces with the ICOM+IN Network, Spearhead benefits from a powerful international resource that will be used for the benefit of all its clients. Spearhead, the first new member appointed since the combination of the ICOM and IN networks was announced in July, joins current ICOM+IN agencies in Angola, Ghana, Ivory Coast, Mozambique, South Africa and Zambia as the foundation of the Africa region. 

“Spearhead Africa is in a good position to provide complete advertising, marketing, media and events services to all its local and international clients. “Our agency has been growing consistently over the past 5 years since it started operations.

 We have had the opportunity to work with some amazing local talent on some fabulous projects for our clients.” said Monalisa Bangera, Director of Spearhead Africa Limited.

 “We are looking forward to the opportunity to tap into the experience of ICOM+IN’s members on different brands and marketing solutions and to be able to service clients of other network members locally as well as to provide our agency’s clients the access to proven advertising and marketing expertise across the world.”

 ICOM+IN and its international office and Managing Director, Gary Burandt, are based in Rollinsville, Colorado (USA), and works closely with the group’s EMEA office, coordinated from Paris. 

The ICOM+IN international network, with more than 100 agencies, had its genesis in 1950 and today has the largest number of agencies of any global network offering the broadest and most effective geographic coverage on every continent. 

The current billings of the new network are expected to over US$3.5 billion, with a gross income exceeding US$500 million. 

The ICOM+IN network, with its expanded global presence of integrated agencies in developed, as well as new and emerging markets and represented regionally in Sub-Saharan Africa by the Volcano Advertising Group in South Africa is enhanced by specialist agencies in areas such as digital, branding, social media, mobile, media, public relations, ethnic marketing, as well as expertise in categories such as FMCG, healthcare and luxury goods. 

The ICOM+IN network is organized into five major regions: North America, Latin America, Asia/Pacific, Europe, Middle East/ North Africa and Sub-Saharan Africa, with regional centers in Atlanta, Sao Paulo, Paris, Bangkok, Cairo and Johannesburg. “Spearhead and The ICOM+IN network agencies have similar values, spirit of cooperation and dedication to the success of their clients. 

The Network is made up of kindred spirits, with the same high level of energy, flexibility and beliefs that the value of local knowledge and experience combined with the power of global partnerships can be an effective resource for their clients, anywhere in the world. 

This is the most beneficial outcome for Spearhead from joining this membership.” Monalisa added. In many countries the IN agencies are specialists in specific communications disciplines, which is available to all members.

 ICOM+IN has a proven record of quality service to member agencies and experience in handling international campaigns over the years for a wide variety of clients such as Porsche, Gallo wines, Navistar engines, Crocs shoes, Ebly foods, Atkins diet plan, Case construction equipment etc. 

“We have worked very hard to preserve a special culture of sharing, and we continue to do so,” Mr. Burandt said. 

By joining the ICOM+IN Group, we believe, we are placing Tanzania on the global advertising map for several large Sub-Saharan, Asian, European and American advertising brands that are looking to expand in East African markets.