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Back & forth
A palindrome (from the Greek palindromos) is a word or phrase the letters of which, when taken in reverse order, give the same word or phrase (e.g. level, racecar).
Palindrome is an innovative and highly creative studio that focuses on live media – everything in motion from video production to motion graphics, flash, 3D modelling as well as mobile marketing.
Our primary starting point is the target group and its needs. We possess solid experience as creators and developers of effective and valuable visual communication that catches the attention of and which speaks to the target group. We believe that potent and market-oriented communication strengthens the identity and marketing of any business or brand.
Our strategy is to read the other way, to perceive and look at the client and the target group from several angles. We combine effective analysis, creative communication and innovation to uncover and identify the target group and its exact needs – involving the target group on the go – with the aim of developing and generating high-quality ideas and concepts of strong relevance.
Our objective is to find solutions and generate results. Our work is characterised by being forward-looking and holistic, always based on highly committed and qualitative collaboration with the client.
We have supplied projects to many different types of businesses in various segments in Denmark and internationally within both advertising and corporate, but also to other agencies and creative companies.
Palindrome has the competencies and the tools to see a project through all its creative phases from concept to realisation, but we also assist as generators of ideas and come on board as consultants. |
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Managing Director Johnny P. Michelsen is the man behind Palindrome, which was established in 2007 with the aim of creating visual communication that engages and involves viewers.
With a theoretical background in marketing from Aarhus School of Business and more than 10 years in advertising, he has a commercial approach to the creative industry and its processes. Many years of in-depth knowledge and experience with countless projects from companies in Denmark and abroad provide the basis for a comprehensive outlook and an ability to penetrate a business and reveal and identify the unique potential, focus and developmental scope of any business, target group or project. |
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