Movement carries with it strong identification. We can recognize our friends at a distance just by decoding their movements. It is one of the many ways we communicate. Willingly or not.
My opinion is that motion design is more than explainers and lower thirds. It is a way to show how brands move. Is your brand lively and fun or demure and serious? How does it move?
Motion is like other branding elements, like typography, an element you don’t notice, but one that you remember and recognize.
To move is to brand. Let’s move your brand.
